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What's New

It’s never a dull moment when you partner with Kellogg. From new products to innovative promotions, we give you the tools and tips
to drive traffic and make your store a neighborhood destination. Check out what's new and sign up to stay in touch with Kellogg.

 
  Rice Krispies Treats Blasted™ — Featuring M&M’s® Minis

Classic and popular Rice Krispies Treats® and M&M’s® Minis come together deliciously for an exciting flavor that draws consumers to your wholesome snack set again and again. Did you know that Rice Krispies Treats® is already the #2 Brand in the Wholesome Snacks Category with the #1 Rice Krispies Treats® Original Bar1? — So imagine what M&M’s® Red, Yellow, Green, Blue, Orange and Ms. Brown can do for your sales, when they team up with Snap! Crackle! & Pop!™ for our Rice Krispies Treats Blasted™ with M&M’s® Minis bar!

1) Nielson, Total US Convenience, 52 weeks ending 6/14/14

 
  NEW! Pringles® Original Crisps with Dip

Everyone loves Pringles® - one of the fastest growing salty snack brands1.

Now we’ve found a new way to pair up this perfect snack to keep your sales crisp. Introducing Pringles® Original Crisps with Dip! This on the go, single-serve innovation available only in c-stores, includes a satisfying helping of one of three tasty dips – creamy ranch, jalapeno cheddar or honey Dijon. Grow My Store™ members get a free sample kit!

1) Nielsen Total US-Convenience, 52 weeks ending 2/21/15

 
  NEW! Consumer Study Reveals Insights To Re-Think Breakfast

Millions of consumers eat in the morning. But who are they? What motivates them? When, what and where do they eat? To better understand these questions, Kellogg commissioned a study among 1,500 consumers. Their answers reveal key insights and behaviors that will help you tailor your offering to better meet their needs and capture incremental sales.

To that will help you Re-Think Breakfast, please Log in or sign up for Grow My Store™.

The results of the study were also presented in a recent webinar. In case you missed it, we've made an encore presentation available for Grow My Store™ Members. Just log in to .

 
  Celebrate 40 Years of Famous Amos®

Famous Amos® turns 40 this year and we're inviting consumers to help us celebrate with a special Famous Amos™ 40th Birthday Text-to-Win game promotion featured on specially marked packages of Famous Amos® cookies. Winners receive a commemorative Famous Amos® cookie jar. Promotion ends 12/31/15. Visit FamousAmos.com/birthday for more information and official rules.

 
  Print Shop New Templates Now Available

The is a fast and easy way to help you create professional advertising and support for your store. available including our latest featuring Major League Baseball.

 
  NEW! Cheez-It™ Crunch’d™

Introducing new Cheez-It® Crunch’d™ – the puffed up crunch that consumers love to munch! Made with 100 percent real cheese, we’ve got two great flavors – Cheddar Cheese and Hot & Spicy that deliver the tangy and crunchy snacking sensation your customers crave.

 
  NEW! Pop-Tart Gone Nutty!™

Two all-time taste classics – Pop-Tarts® and peanut butter, come together in a nutty twist that will make consumers go bonkers. There are two great flavors to choose from: Frosted Chocolate Peanut Butter and Peanut Butter. Both come in 1 count pouches packed in a vertical display for impulse purchase opportunities at checkout and beverage stations.

 
  NEW! Pringles® Tortilla Crisps

Put some zest in your salty set with new Pringles® Zesty Salsa Tortilla Crisps. They offer the hearty gusto and south of the border taste that consumers want. Pair them up with all of the Pringles® Tortilla Crisp flavors for a fiesta of flavors in your store.

 
  NEW! Special K® Snack Bars

Now you can meet the evolving preferences of your customers for a delicious and nourishing snack. New Special K® Snack Bars come in three delicious on-trend flavors including Salted Pretzel Chocolate, Salted Caramel Chocolate and Berry Medley. Stock up today to meet the New Year resolutions of your customers.

 
  NEW! Bear Naked™ Layered Granola Bars

Bear Naked™ offers an ever growing variety of products for health-aware consumers to enjoy.

New Bear Naked™ Layered Granola Bars feature real ingredients you can see. Granola on the bottom, layered with nuts and/or fruit and chocolatey chunks, then dipped in chocolate for an epic taste. Available in two delicious flavors - Nutty Double Chocolate and Fruit and Nutty.

 
  NEW! Get Cheez-It Grooves® on your shelves!

Introducing new Cheez-It Grooves®, now available for your C-Store. It’s the best of Cheez-It® and a chip in one. Offer your customers this unique, crisp snack, in bold flavors they crave. Available as Cheez-It Grooves® Sharp White Cheddar and Cheez-It Grooves® Zesty Cheddar Ranch.

 

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