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KELLOGG'S™ GROW MY STORE™ INCENTIVE

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CONVENIENCE RETAILERS THAT PURCHASE PRINGLES® PRODUCTS FROM CONVENIENCE WHOLESALERS AND/OR DISTRIBUTORS: Beginning 2/17/14 through 7/31/14 (“Promotion Period”):

1. New members register online for Kellogg’s™ Grow My Store™ at www.kelloggsconvenience.com (“Website”); or current members log in at the Website; and then follow the instructions to complete an online survey.

2. Upon successful completion of the survey, members will receive a kit that includes the following: one (1) can of Pringles® Tortilla Crisps Truly Original, one (1) can of Pringles® Tortilla Crisps Nacho Cheese, one (1) Pringles® Can Speaker, one (1) sell sheet and one (1) introduction letter. Please allow 4 – 6 weeks for delivery of kit.

Surveys must be completed by eligible members during the Promotion Period. Limit one (1) kit per convenience retail store for the promotion. Offer is good while supplies last. Void where prohibited. Offer open only to convenience retailers that purchase Kellogg’s® products from convenience wholesalers and/or distributors, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2014 Kellogg NA Co.

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Bundling Benefits
Pairing snacks with beverages can make your register ring

There are three proven ways to increase c-store sales: Get more customers, get your customers to shop more often, and sell more to your customers when they’re in your store.

Steven J. Montgomery, president of b2b Solutions, LLC, Lake Forest, Ill., said a great way to capitalize on the latter strategy is to bundle products together. Case in point: Kellogg’s new Pepper Jack-flavored Cheez-It® baked snack crackers (available in 3 oz. and 7 oz. packages), which can be profitably paired with soda to increase basket ring.

Consider that a cold beverage is the no. 1 product purchased with salty snacks, according to MSA, Inc. and Paradigm Sample and an American Wholesale Marketers Association study published last September.

"I would try to display the Cheez-It® near the fountain area, not the checkout, which is too crowded and far away from the fountain," said Montgomery. "I would not limit which fountain drink was included in the bundle. The fountain purchase is the driver, and the Cheez-It® would be the secondary item. Also, promote at the main display area of snacks for those making their snack selection first."

Given the limited counter space at the fountain, Montgomery said it might be best to showcase Cheez-It® crackers in a small floor display. Additionally, consider providing signage to direct the customer to the snack area for additional variety.

Pepper Jack Cheez-It® crackers can also be bundled with bottled soda beverages. This may be best accomplished by placing the product atop or near a 5-foot-tall freestanding cooler that you should be able to get your beverage manufacturer rep to provide at no charge, said David Brewster, president, David Brewster Design, Wadsworth, Ohio.

Montgomery added that it’s important to promote the bundle appropriately. He suggested a promotion where you save "X" when the customer buys both the drink and Cheez-It® crackers.

"(This) avoids reducing the value perception of either item but means you have to select one size drink. Conversely, if the retailer doesn’t want to limit the drink, they have to discount either the drink or the Cheez-It®," Montgomery said.

Considering the wide difference in drink sizes and prices, Montgomery said the best solution may be to "say something like ‘save X on Cheez-It® when you buy any size drink.’"

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