Take a moment out of your busy day and watch this short video. It contains some key information about trends in the salty snack segment, as well as ideas on how to get the most out of your salty snack portfolio.

Watch it here — you’ll be glad you did.

C-Store customers know what they’re looking for. And with 95 percent consumer awareness¹, Special K® stands out as a smart solution for every consumer taste. Kick up the intensity of yoursalty snack offerings with a new on-trend flavor, Special K® Cracker Chips Honey Barbeque. Special K™ Protein Meal Bars are favorites among both men and women and our newest flavor, Cranberry Walnut, is a popular choice. Be sure to feature the latest edition - Special K Nourish™ Bars, which meets the unique needs of Lifestyle Performance Consumers by offering on-the-go nutrition made from real, purposeful ingredients like oats, fruit, wheat, nuts and seeds.

1) Millward Brown Equity Scorecard, Q2 2010, among Females 25-54 years old

When shoppers don't see the salty snack brand they're specifically craving, most are out the door without making a purchase¹. Make sure you offer on-trend flavors from Cheez-It® like the new Cheez-It® Snack Mix Spicy Cheddar Chipotle and Cheez-It Duoz® Cheddar Jack / Baby Swiss to keep them coming back for more.

1) MSA, Convenience Store Decisions Article "C-Stores Missing Significant Snack Sales Opportunities", May 15, 2012.

Pringles® crisps, with the iconic can, the playful character, and the delicious flavors, have been sparking snacking fun for almost 50 years. As the fastest growing potato crisp in both dollar sales and volume¹, this masterful Pringles® brand continues to drive sales in the salty snack category. Pringles® is the #1 warehouse delivered salty snack brand in Convenience² with dollar sales up +9.4% and unit sales up +8.3% year to date.¹ Kellogg is committed to accelerating Pringles® strong growth with impactful promotions, on going retailer communication, and product innovation. Look up your new wholesaler codes here. For more details on Pringles® download our sell sheet and brochure.

1) AC Nielsen Total Convenience through 9/1/12
2) Neilson, Total US Convience, YTD Ending 6/9/12

The Keebler Elves are at it again. They’ve whipped up a combination of peanut butter and chocolate that’s both crispy and creamy. Introducing Keebler® Pitter Patter™ Crème Cookies. You probably already know that chocolate and cookies are among the top five most common snacks consumed in the afternoon¹. And with the strength of Keebler® behind you, it’s easy to capitalize on the popularity of sandwich cookies in c-stores². Download the sell sheet for details on each of our two distinct flavors – Peanut Butter Crème and Chocolate and Peanut Butter Crème.

1) IRI State of the Snacks Industry 2012 SNAXPO
2) Sandwich Crème Cookies are the largest cookie segment, generating over one-third of category sales
(Source: Nielsen C-Store 52 weeks ending 7/14/12)

Over a third of adults say they make a point to eat foods with added fiber.¹ The new Chocolatey Peanut Butter Flavor of Kellogg’s Fiber Plus® Antioxidant Chewy Bars joins Chocolate Chip for an on-trend selection to expand your wholesome/breakfast set. Read the Press Release.

1) Mintel Attitudes Toward Fiber and Digestive Health, March 2012