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June 30, 2013

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Our Brands : Crackers

Rich flavor, variety and on-the-go convenience are the key characteristics of a great cracker. Passionate Cheez-It^® followeers know the difference real cheese makes. That's probably why Cheez-It^® is the number one cracker brand in c-stores (1). Be sure to stock up on several varieties of cheez-It^® and Keebler^® crackers in convenient Grab-n-Go packs as well as pantry size options.
(1) Nielsen, Total US C-Store, 52 weeks ending 12/31/11

Cheez-It® Crackers

Case Code	Carton Code	Unit Code	Product Description	Ea/Case (ct)	Ea Net Wt (oz)	Inner Pkg
Cheez-It® Crackers - 1.5oz Bags
24100-12797	0-2410012795-5	0-2410012796-2	Cheez-It® Crackers Hot & Spicy TABASCO™	48	1.5	6/8 ct.
24100-12234	0-2410012233-2	0-2410012261-5	Cheez-It® Crackers Original	48	1.5	6/8 ct.
24100-12654	0-2410012653-8	0-2410012660-6	Cheez-It® Crackers White Cheddar	48	1.5	6/8 ct.
Cheez-It® Crackers - 3oz Bags
24100-20360	0-2410020361-1	0-2410020362-8	Cheez-It® Crackers Cheddar Jack	36	3.0	6/6 ct.
24100-37278	0-2410037276-8	0-2410037277-5	Cheez-It® Crackers Hot & Spicy TABASCO™	36	3.0	6/6 ct.
24100-19132	0-2410019133-8	0-2410019134-5	Cheez-It® Crackers Original	36	3.0	6/6 ct.
24100-57379	0-2410057381-3	0-2410057382-0	Cheez-It® Crackers Pepper Jack	36	3.0	6/6 ct.
24100-31532	0-2410031533-8	0-2410031534-5	Cheez-It® Crackers White Cheddar	36	3.0	6/6 ct.
Cheez-It® Crackers - 7oz Bags
24100-20417	N/A	0-2410020421-2	Cheez-It® Crackers Cheddar Jack	6	7.0	Bag
24100-20408	N/A	0-2410020411-3	Cheez-It® Crackers Original	6	7.0	Bag
24100-57383	N/A	0-2410057384-4	Cheez-It® Crackers Pepper Jack	6	7.0	Bag
Cheez-It® Crackers - C-Packs
24100-22642	N/A	0-2410022642-9	Cheez-It® Crackers Original Elfin Pack	12	4.5	Box
24100-22876	N/A	0-2410022877-5	Cheez-It® Crackers White Cheddar Elfin Pack	12	4.5	Box
Cheez-It® Crackers - Pantry Packs
24100-44054	N/A	0-2410044055-9	Cheez-It® Crackers Hot & Spicy TABASCO™	12	9.0	Box
24100-44071	N/A	0-2410044072-6	Cheez-It® Crackers Original	12	9.0	Box
24100-44088	N/A	0-2410044089-4	Cheez-It® Crackers White Cheddar	12	9.0	Box

Keebler® Crackers

Case Code	Carton Code	Unit Code	Product Description	Ea/Case (ct)	Ea Net Wt (oz)	Inner Pkg
Keebler® Crackers - C-Packs
30100-03764	N/A	0-3010003764-4	Keebler® Cinnamon Crisp	12	4.5	Box
30100-03897	N/A	0-3010003897-9	Keebler® Club® Crackers	12	5.25	Box
30100-03566	N/A	0-3010003566-4	Keebler® Honey Grahams	12	5.25	Box
30100-13427	N/A	0-3010013427-5	Keebler® Town House® Crackers	12	4.0	Box
Keebler® Sandwich Crackers - 8ct
30100-21146	0-3010021147-1	0-3010021148-8	Keebler® Cheese Crackers with Cheddar Cheese	144	1.8	12/12 ct.
30100-21164	0-3010021165-5	0-3010012515-0	Keebler® Cheese Crackers with Peanut Butter	144	1.8	12/12 ct.
30100-21161	0-3010021163-1	0-3010012521-1	Keebler® Club® Crackers with Cheddar Cheese	144	1.8	12/12 ct.
30100-51157	0-3010051158-8	0-3010051159-5	Keebler® Club® Crackers with Pepper Jack Cheese	144	1.8	12/12 ct.
30100-21166	0-3010021167-9	0-3010012518-1	Keebler® Toasty Crackers with Peanut Butter	144	1.8	12/12 ct.
30100-21149	0-3010021150-1	0-3010021151-8	Keebler® Toasty Crackers with Peanut Butter & Jelly	144	1.8	12/12 ct.

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KELLOGG'S™ GROW MY STORE™ INCENTIVE

Official Terms & Conditions

CONVENIENCE RETAIL STORES THAT PURCHASE KELLOGG'S® PRODUCTS FROM CONVENIENCE WHOLESALERS: Beginning 2/4/13 through 6/30/13 ("Promotion Period"):

1. New members register online for Kellogg's™ Grow My Store™ at www.kelloggsconvenience.com ("Website"); or current members log in at the Website; and then follow the instructions to complete an online survey.

2. Upon successful completion of the survey, members will receive a kit that includes the following: two (2) rolls of Keebler® Pitter Patter™ Cookies Peanut Butter Crème (3.9 oz. ea.); two (2) rolls of Keebler® Pitter Patter™ Cookies Chocolate & Peanut Butter Crème (3.9 oz. ea.); and one (1) merchandising wobbler. Please allow 4 – 6 weeks for delivery of kit.

Surveys must be completed by eligible members during the Promotion Period. Limit one (1) kit per convenience retail store for the promotion. Offer is good while supplies last. Void where prohibited. Offer open only to convenience retail stores that purchase Kellogg's® products from convenience wholesalers, and who are in good standing during the Promotion Period and at the time of receiving a kit. Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of surveys, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive survey information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this program, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the survey submission process, and to cancel, terminate, modify or suspend the program. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the program is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

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